This weekend I did a Saturday first-time show. My sales covered all of my expenses and fees, but were otherwise uninspiring.
My initial thoughts? "First-time show... The economy... Fort Worth..." etc. But I generally aknowledge that success is sometimes purely a crap-shoot. Mood or whim or location or whatever can contribute to an 'off day'..and I had one.
Imagine my surprise when another vendor and friend at the same exact show commented that it had been her single most successful show ever!
Who knows why, but two things stood out for me:
1) She had fresh work, just produced/finished that week and;
2) She'd invited tons of folks she knew, had sold to before, were family and friends, etc.
Maybe just excitement, fresh work and promotion did it. Or maybe not...but it doesn't hurt!